Front-end · Founder · Tallahassee, FL
Mike Sheridan
I've spent 20+ years building front-end and full-stack products for companies like Cisco, Coca-Cola, Disney, McKesson, and Florida Blue — and the last stretch founding Grey Reef Labs, where I partner with subject-matter experts to turn real industry problems into software that makes money. Remote from Tallahassee. Obsessed with clarity, shipping, and aligned incentives. Let's talk.

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What do you actually build?
Production web apps and SaaS products — React/TypeScript front ends, full-stack when needed, and the product judgment around them. Career-long focus on well-designed, accessible, standards-based interfaces; more recently multi-tenant SaaS, AI-adjacent tools, and SME partnership products.
- React
- TypeScript
- Next.js
- Node.js
- Redux
- GraphQL
- REST APIs
- Postgres
- HTML / CSS
- Accessibility
- UX / usability
- SaaS architecture
- AI product design
- Team leadership
- Remote delivery
- Go-to-market
- React
- TypeScript
- Next.js
- Node.js
- Redux
- GraphQL
- REST APIs
- Postgres
- HTML / CSS
- Accessibility
- UX / usability
- SaaS architecture
- AI product design
- Team leadership
- Remote delivery
- Go-to-market
Selected work
Things I've been building
A mix of studio work, partner products, and experiments — all aimed at turning domain expertise into something people can use and pay for.
- greyreeflabs.com01
Founder / Developer · 2023 – Present
Grey Reef Labs
Product studio that partners with domain experts to turn industry problems into software. Revenue-share partnerships, custom SaaS, and productized playbooks. Mission: help others make money.
- Studio
- SaaS
- Partnerships
- Private / in progress02
Builder / Partner
SellTheStandard
Sales estimation and proposal tooling for a specialized B2B vertical. Multi-tenant SaaS with catalog-driven pricing, proposal lifecycle, and billing — so reps ship accurate estimates instead of reinventing them.
- SaaS
- Sales ops
- B2B
- Private / in progress03
Founder / Product
AEO Law
Answer Engine Optimization platform for professional services. Helps firms understand and improve how they show up in AI-generated answers — the next place clients look for recommendations.
- AEO
- SaaS
- AI
- Private / in progress04
Technical Partner
Magnetic Real Estate
SME partnership with a NYC residential brokerage founder. Building tools that productize how top agents run pipeline, client experience, and growth.
- Real estate
- SME partnership
- Private / in progress05
Agency & corporate · 2000 – 2016+
Selected past clients & brands
Presentation-layer and front-end work across Cisco.com redesign, Disneyworld.com internationalization, Coca-Cola promotions, McKesson customer portal, plus Burt's Bees, Hilton, Cingular, ICAP, FontShop, and more.
- Cisco
- Disney
- Coca-Cola
- McKesson
Career
Experience
Agency roots, long corporate delivery stints, then founder mode — always hands-on with the presentation layer and the product.
Data Computer Corporation of America
Jan 2025 – Present
UI Developer · MTF DM Project
Tallahassee, FL
- React UI development on the MTF DM project
- Accessibility: Testing and Compliance
Grey Reef Labs
Sep 2023 – Present
Founder / Developer
Tallahassee, FL
- Technology startup building SaaS and partnership products
- React, full-stack, and product work end-to-end
- SME monetization model: build with experts, share upside
Change Healthcare / Optum
Sep 2022 – Sep 2023
Lead React Developer
Nashville, TN (Remote)
- Lead developer for a React UI component library
- Planning, scheduling, and coding/design standards
- Managed an offshore team; ran Scrum and delivery
Florida Blue
Sep 2020 – Aug 2022
React Developer
Jacksonville, FL (Remote)
- React + Redux on a large-scale production application
- Front-end focus with visibility into backend systems
- Team lead as needed: schedule, workload, other React devs
Injured Workers Finance
2018 – 2020
Founder / Developer
Tallahassee, FL
- Micro-loan product; React, Express, Firebase / MERN
- Responsive HTML/CSS; RPA with UiPath for automation
PGA of America
Jan 2019 – Dec 2019
React Developer
Palm Beach Gardens, FL (Remote)
- Full-stack work across multiple sites; React + GraphQL
- Static sites with Jekyll; AWS, Jest/Enzyme, styled-components
Florida Blue
Mar 2016 – Jan 2017
UI/UX Developer
Jacksonville, FL (Remote)
- Rapid prototype development across stacks including MERN
McKesson Corporation
Apr 2008 – Jan 2016
Web Front End Developer
Alpharetta, GA → Remote Tallahassee
- Lead front-end on BEA AquaLogic / Oracle WebCenter portal
- HTML, JavaScript, CSS, XSL; portal security & communities
- Usability testing, rapid prototypes, UX initiatives
Avenue A | Razorfish
May 2005 – Dec 2006
Sr. Interface Developer
Atlanta, GA
- Lead developer on corporate site design/redesign projects
- Managed full-time and contract developers under tight budgets
- Presentation layer, accessibility, middle-tier integration
Razorfish / SBI & earlier
1995 – 2008
Interface Developer → Sr. / Contract
San Francisco · NY · Tampa · Tallahassee
- Cisco.com redesign, Genentech, LADWP, Renesas, and more
- Contract work via Razorfish/Punchcut/Sapient for Disney, Bank of America, News Corp, FontShop, VSP
- Open Finance Technologies (financial sector sites); early Tallahassee web work and training
Education
Florida State University
- B.S. Political Science, Summer 1996 (3.975 major GPA)
- Graduate work in Internet Development, Fall 1996 – Fall 1998
About
A short version of the longer story
I'm a front-end engineer and founder with 20+ years building interfaces and products people actually use. The résumé version: React lead roles, long stints at McKesson and Florida Blue, agency years at Razorfish shipping work for Cisco, Disney, Coca-Cola, and others. The real version: I like messy domain problems and making them clear in the UI.
Grey Reef Labs is how I work now. Partner with experts who already have trust and distribution, build the tool with them, and share in the outcome. I also ship standalone products when the path to revenue doesn't need a partner.
Based in Tallahassee, FL. I've worked remote successfully for most of my career — from McKesson through healthcare, PGA, and the studio. Highly effective communicator; track record of delivering quality work on time and within budget.
Honesty over hype
Every score, projection, and claim should be true. Impressive is useless if it isn't accurate.
Ship, then refine
Working software beats decks. Learn from users with something live, not another planning cycle.
Aligned incentives
On the right deals, skin in the game. When you win, I win — that's the only structure that stays honest.
Connect
Let's build something useful
Have a product problem, a partnership idea, or a role that needs a senior builder who can lead and ship? Drop a note.
- Grey Reef Labs
- X / Twitter
- Tallahassee, FL